This is a weekly series from Mailee.me Blog. Stay well informed with the best digital marketing articles out team has selected from the previous week.
Where it is available: Hubspot.
Why you should read it: There is a lot of talking around content marketing, but sometimes it may seem difficult to think about how to unite all efforts that there are. Learn about identity, technical aspects, and how to distribute this in your organization.
Who should read it: Those who know the importance of content marketing, have already started organizing themselves, but want to reach a really effective effort.
Onde está disponível: Visual.ly
Por que você deve ler: Growth hacking is the set of techniques and ideas to optimize webpages and digital marketing strategies for a maximum of conversions and results. This video explains in a quick, humorous way, some simple resources to improve your website or digital product.
Who should read it: Those not happy with their conversions, who think there is a good room for improvement, but don’t know where to start.
Where it is available: MediaPost
Why you should read it: Mobile is crucial, and holiday email marketing as well: we get it. That’s why this planning moment is so important for you to offer relevant content at the right time. The article divides 2 important points: areas to revisit or update, and new messages to be created.
Who should read it: Those early birds who like to plan ahead and want to be ready for their mobile customers. We’re way into the second semesters, and preparation on marketing is never enough.
Where it is available: MarketingProfs
Why you should read it: Pinterest has a nice spot in marketing abroad, but in some places it is still not used very much. There is a lot of talk about Facebook and Twitter, but data says that Pinterest’s boards may be more efficient for creating leads – but only if used the rght way.
Who should read it: Those used to the potential of social networks for marketing, but that still haven’t explored Pinterest as they should.
Where it is avaiable: Hubspot
Why you should read it: Sometimes, it may be easy to forget that behind every corporate email address there is a person. This is why inbound marketing is so important, because it reminds us how people have needs, and the goal of marketing should be to fulfill those needs. Keep this in mind when planning your website and content.
Who should read it: For those who think that somewhere along the way websites started worrying more about SEO than about overall experience, and are looking for effective ways of having a more close communication with their audience.