This is a weekly series from Mailee.me Blog. Stay well informed with the best digital marketing articles out team has selected from the previous week.
Where it is avaiable: EmailDesignReview
Why you should read it: Apple has annouced new devices and everyone is already talking about the iPhone, Apple Watch and Apple Pay. For the email marketing industry it is important to identify how this new device will impact responsive messages. After all, you can’t ignore one of the most used email clients (26% market share, according to Litmus).
Who should read it: Those who are aware of mobile email importance and want to be prepared.
Where it is avaiable: MarketingProfs
Why you should read it: Content marketing is all about providing value to prospects and customers in a way that also promotes your company. This articles provides five ways to mantaincredibility in your content marketing efforts, inspiring confidence on those who will read it.
Who should read it: Everyone who works or whish to start working with content marketing.
Image credit: Flickr Juan Barra Photography
Where it is avaiable: Email Monks
Why you should read it: Email marketing can be closely associated with commercial purposes, but it has the potential to market and promote your brand. This article shows how consistency, contetn and a clear gol can turn your newsletter into a powerful branding tool.
Who should read it: Those who want to go beyond the simple email offer and want to use email to bring results to your brand as a whole.
Where it is avaiable: MediaPost
Why you should read it: There’s a big chance you receive a newsletter with curated content form around the web. This is not exaclty new, but it’s been gaining force in several industries. This article shows the pros of curating content and explains how it can be important for your email marketing strategy.
Who should read it: People interested in new ways to provide more value in your newsletter.
Where it is avaiable: EConsultancy
Why you should read it: Content marketing has been kind of a buzzword lately, but people (and companies) still struggle to understand and measure its ROI. This article show 6 case studies that prove content marketing can generate return on your investment.
Who should read it: People who want to measure content marketing ROI and improve this strategy.