This is a weekly series from Mailee.me Blog. Stay well informed with the best digital marketing articles out team has selected from the previous week.
Where it is avaiable: Entrepreneur
Why you should read it: See how unconventional and innovative ideas, that go from social media use to the importance of content marketing have brought results to ecommerce players. Maybe your company could benefit from some innovation also?
Who should read it: Those who are doing some rethinking this Monday.
Where it is avaiable: Litmus
Why you should read it: Email marketing requires a lot of testing, since different email clients may show your message in different ways, impacting on your design and overall result. This article explains some of this differences and includes a good CTA example in the end.
Who should read it: If you don’t know why your emails are not being shown correctly on Outlook, you should read it.
Bonus: check it out, on Mailee.me’s reports, in what email client your messages are being open.
Where it is avaiable: Emarketer
Why you should read it: This research is about how companies are distributing content and what types of content people like to share the most.
Who should read it: Those who produce contetn and want to know how to make the most of it.
Where it is avaiable: Buffer Blog
Why you should read it: Twitter cards provide interesting options to integrate content, you should give it a chance. This is a very complete guide that shows possible uses for Cards and interesting ways to use it.
Who should read it: Those who haven’t grasped the Cards’ concept yet.
Where it is avaiable: Email Design Review
Why you should read it: There’s no denying it: mobile email is here, it is a reality. So, how to deal with responsive images?
Who should read it: Those planning and implementing a responsive email strategy.