This is a weekly series from Mailee.me Blog. Stay in the know with the best digital marketing articles our team has selected from the previous week.
1. 86% of marketers use content marketing
Image source: Dashboard Junkie
Where it is avaiable: Ad Age
Why you should read it: B2B marketing requires different approaches, and content marketing seems to be a good options for those in the industry. This article provides current information about content marketing strategies and distribution channels.
Who should read it: if you were curious about B2B approaches after reading this post and you are implementing a content marketing strategy.
2. 12 points to a content strategy
Where it is avaiable: Business 2 Community
Why you should read it: content marketing, as many other types of marketing, needs to be planned and well thought of before executed. This is a really useful piece, because it provides 12 key questions to tackle before starting your content strategy.
Who should read it: those who want to have a strong content marketing but don’t know where to begin.
3. Subject line? What subject line?
Where it is avaiable: ClickZ
Why you should read it: this is one of our favorite articles from this selection. The subject line has always had this great responsibility of being the one element that can make or break your message. What is so great about this piece is that it recognizes the importance of the subject line but states that it is not the only responsible for the success – or failure – of your campaign.
Who should read it: those who are ready to rethink email marketing rules set in stone.
4. Windows Phone 8 Email Apps Responsive Support
Image source: Windows Blog
Where it is avaiable: Display Block
Why you should read it: being responsive is a complex task. It involves not only email apps but operational systems also. This article is about third party emails apps available in Windows Phone 8.
Who should read it: you should read it if you want your email marketing messages to be responsive across all devices and apps.
5. Ooops email
Where it is avaiable: Email Design Review
Why you should read it: Ooops emails, the kind of messages you send after sending a wrong campaing apparently have great results. So great some companies are planning those mistakes. Seems a bit crazy for me, but this article shows a few good examples of “sorry” emails.
Who should read it: if you are interested in new strategies (?), or have/had to send an apology email.
