Bruna Goss

Jornalista, membro da equipe do Mailee.me desde março de 2012. Vive e respira email marketing. Entusiasta do marketing de conteúdo. Fã de Star Trek.

Recursos 0

Find out about the most useful free email marketing tools to help you create your campaigns and messages. To send successful email marketing campaigns, you need a robust email marketing platform, which combines quality mail delivery, full reports, with simple creation and campaign management. For this, you already have Mailee. 😉 But an email marketing campaign doesn’t need just an email marketing platform. To send successful newsletters and campaigns, you also need the best tools by your side, for these resources will significantly save your time Continue→

Linha de assunto perfeita
Estratégia 1

Creating subject lines is not easy. It is just that so much depends on it: a big part of your audience will decide to open or your message or not based exclusively on the subject line. In fact, seven seconds is all you get to create a lasting first impression through your subject line. Bit of pressure, huh? That is why some specialists say you should spend 80% of your time crafting the subject line and 20% on the rest of your message. You don’t Continue→

Estratégia 2

The use of video in email marketing is still considered one of the industry’s frontiers to be passed. On one hand, videos in email are considered a great strategy, something that is able to increase engagement and open rates, contributing to better camapaigns, but in other, the difficulty in creating and including videos in email creates a sense of  uncertainty on the real use of this resource. According to Email Monks, email messages that contain video have a 280% bigger ROI than text-and-image messages. So, Continue→

Design, Email HTML, Estratégia, Sem categoria, Sem categoria @en 0

In our previous posts, we’ve discussed why you should be using video in your email marketing campaigns, as well as the different formats and strategies for the same. In this post, we’re going to see how to record, and publish videos. We’ll also be checking out the metrics that you need to capture to measure the success of your video. Let’s get started by seeing what are the different elements of recording a video that you need to consider. Recording Videos Recording a video is Continue→

Estratégia 2

Email marketing é um dos canais mais procurados por empresas de todos os tamanhos, de todos os portes e de diversas áreas. Por ser um meio barato, muito direto e fácil de colocar no ar, é uma das ferramentas de marketing mais eficientes, além de ser um dos trabalhos mais pedidos para agências de comunicação e marketing.  Agências e profissionais de comunicação que tornam-se revendas de email marketing  têm a oportunidade de integrar a ferramenta em campanhas digitais e não digitais, aumentando sua oferta de Continue→

How to Use Video in Email Marketing
Estratégia, Inspiração, Sem categoria, Sem categoria @en 0

In our previous post, we’d talked about the different formats in which you can use a video in your emails. In this post, we’re going to look into the purpose and structure of video in email campaigns. We’ll take a look at different strategies for using video in email campaigns, and then we’ll explore how to structure these campaigns. Successful Strategies for Using Video in Email Marketing Campaigns Before you begin, you need to know the answers to questions such as – why do you Continue→

Video in Email Marketing Campaigns
Design, Email HTML 1

Have you watched the Dove Real Beauty Sketches video? It sends a powerful message saying “you’re more beautiful than you think” by comparing two portraits of the same woman drawn by FBI-trained forensic artist Gil Zamora: one based on the descriptions given by the woman, and the other based on a stranger’s observations. A captivating video with a strong message, that engages you at an emotional level. The results? The video got more than 66 million total views, making it the most viral ad video Continue→

How to triple email list growth using proven offline email tactics
Estratégia, Sem categoria 0

Tired of using opt-in forms? Out of online strategies to grow your email list? Maybe you should consider looking for some offline tactics. Offline methods of growing an email list is equally important as online methods, and quite effective too. In this post, we’re going to talk about 5 extremely effective, tried-and-tested offline tactics to grow your email list. Read on! In-person Events Our friends at Umbler recently participated in the iMasters PHP Experience 2016 conference held in Sao Paulo, Brazil. They set up their Continue→

25 Powerful Email Marketing Statistics Every Marketer Should Know
Email Marketing News, Sem categoria

According to a survey, email is the most trusted vehicle for driving revenue. Well, we didn’t actually need a survey to tell us how crucial email marketing is to any marketing campaign; we knew that from experience. However, just knowing that emails work isn’t enough. How it works and where it works are two other equally important questions whose answers you should be familiar with. This is why we’ve compiled this list must-know email marketing statistics and how it would impact your business. In addition, Continue→

Estratégia 7

As we like to say here at Mailee.me, one of email marketing’s major advantages is its versatility. Email is a channel that allows several types of communication between a brand and its audience: from personalized and segmented sendings to promotional campaigns, birthday emails, and several other communications; you can do it all with email. Obviously each type of email marketing campaign has a different goal: newsletters are mostly frequent sendings that aim to inform and direct contacts to a site or blog; commercial emails highlight Continue→