Bruna Goss

15 free tools to easily boost email and content marketing productivity
Design, Email marketing 101, Estratégia 1

New Year. New Habits. It’s that time of the year when most people review their career, their lives, reminisce the good times and think of ways to improve the coming year. It’s when most of us make our new year resolutions, new goals, new habits. At Mailee, we know that you’re doing great, but it can always be better. That’s why we’re always trying to make things better for you and we’ve decided to help you with your end of the year efforts. In this Continue→

24 Email Marketing Blogs to Be a Better Marketer
Design 0

It’s Black Friday! And to honor the tradition, here’s our way of thanking you, our dear lovely readers. For what would we be without you guys? That’s why we at Mailee have put together a comprehensive list of blogs that every email marketer should be reading! So go ahead and take a look. We sincerely hope you find these helpful. What’s more, to make it an easy read, we’ve divided into four categories – Digital marketing in general, Content, Email and Social Media Campaigns, and Continue→

Best Practices for Email Marketing
Design, Email marketing 101, Estratégia, Sem categoria 0

When it comes to email marketing, there are 9 factors that determine the success of your marketing campaigns. How do we know this? Because we’ve been around for a while, and with over 18k user accounts and several startup awards, we’ve learned a thing or two about email marketing. Since starting out in 2009 as a small-time startup, we’ve come a long way – we’ve made mistakes, learned from those, listened to our customers, implemented their feedback … all of which helped us grow from Continue→

The key to boosting B2B Marketing ROI is driving customer engagment. Email marketing is an age-old marketing technique that is a perfect way to achieve this. marketing objective
Sem categoria 0

A common notion among most B2B marketers is that a B2C purchase decision is more emotional, while a B2B purchase decision is logical. Hence, for B2B marketing, all you need to worry about is building your email list and nurturing contacts. However, what lies behind that logical purchase decision? The answer is a 7-letter magical word called emotion. Preposterous, you say? Not quite. Yes, B2B communications are between organizations. However, ever wondered who is calling the shots, authorizing all the decisions being made? It’s people, Continue→

Email Marketing Templates
Design, Estratégia 0

What are email templates? Email templates are nothing but the format in which you wish to display your email content to your audience. Which is why before we begin, let’s look at a basic email message, which could be: Text-only, which requires zero coding Advantages: Simple and easy to create; looks the same regardless of the email client in use; better accessibility appears more personalized Disadvantages: Too plain and cannot use colors or graphics for better branding; cannot use Call to Action buttons and need Continue→

This image lists the key concepts regarding email opt-ins.
Email marketing 101, Estratégia 0

Email Opt-Ins – What Are They? Opt-in is when someone subscribes to your email list voluntarily. For example, when a viewer visits your website and enters their email address, their email is now in your list. This is single opt-in. When you send an email link to the viewer asking them to confirm, you are employing a 2-step process to add a viewer’s email to your list. This is double opt-in. This type of marketing is called permission marketing. However, these aren’t the only ways Continue→

This image says how combining email with social media is the true recipe for success and creating maximum impact.
Estratégia 0

What is the ultimate objective of email marketing? Due to low costs, versatility and degree of personalization, email marketing is one of the most effective ways to increase your Return On Investment (ROI). Next question, what is the ultimate objective of social media? Although email marketing is great in itself, social media is what you need to spread the word as fast as possible. Why integrate email and social media? Simple, to have the best of both worlds! With social media, you can further define Continue→

This image summarizes the post and lists the 6 key steps to designing an effective newsletter.
Design, Estratégia 0

Newsflash: Email Newsletters are Back with a Bang! Few years ago, there were several posts proclaiming the death of email newsletters. Yet, now email newsletters are back in fashion. The truth is, they were never out of fashion. Why do you think this is the case? Email is a 40-year-old technology that is not going away for very good reasons — it’s the cockroach of the Internet. – Mr. Hirschhorn, the chief executive of the digital curator ReDef Think about it, the number of people Continue→

This is a digital marketing factoid showing how everyone relies on online sources for almost everything.
Sem categoria 2

Let me lay it straight to you. For you to succeed in this day and age, you need digital marketing. Depending on your resources, you must use as many components of digital marketing as possible, for maximum results. Don’t fret. It is very easy, once you understand its underlying concepts. In this post, I’m going to explain what digital marketing is, and how to create an effective digital marketing plan. Finally, I’m going to share some industry best practices to give you an idea of Continue→

David Meerman Scott coined the term newsjacking. It is the art of injecting your ideas into breaking news to get tons of media coverage for yourself. It got trending in contetn marketing after the Oreo commercial on the Superbowl.
Email Marketing News, Estratégia 0

How would you feel if we told you there is one strategy that could make your popularity and sales numbers go through the roof? Interested? Great! Today, we talk about newsjacking – the art of hijacking a trending topic and leveraging its popularity to boost yours. What is Newsjacking? In the words of David Meerman Scott, newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement. Take a look at Continue→