Bruna Goss

David Meerman Scott coined the term newsjacking. It is the art of injecting your ideas into breaking news to get tons of media coverage for yourself. It got trending in contetn marketing after the Oreo commercial on the Superbowl.

How would you feel if we told you there is one strategy that could make your popularity and sales numbers go through the roof? Interested? Great! Today, we talk about newsjacking – the art of hijacking a trending topic and leveraging its popularity to boost yours. What is Newsjacking? In the words of David Meerman Scott, newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement. Take a look at Continue