Estratégia

Email Marketing para Agências Digitais
Estratégia 0

Em tempos de recessão da economia, como os vividos pelo país nos dias de hoje, é sempre um desafio para agências digitais, e empresas em geral, aumentar sua carteira de clientes. A procura por opções criativas para aumentar o mix de serviços da agência e oferecer novas oportunidades faz os gestores muitas vezes quebrarem a cabeça. Uma oportunidade clara para quem deseja se destacar é o email marketing, uma ferramenta altamente personalizável, de baixo custo e com ótimo alcance. Prova disso é que, segundo o Continue→

Estratégia 2

Email marketing é um dos canais mais procurados por empresas de todos os tamanhos, de todos os portes e de diversas áreas. Por ser um meio barato, muito direto e fácil de colocar no ar, é uma das ferramentas de marketing mais eficientes, além de ser um dos trabalhos mais pedidos para agências de comunicação e marketing.  Agências e profissionais de comunicação que tornam-se revendas de email marketing  têm a oportunidade de integrar a ferramenta em campanhas digitais e não digitais, aumentando sua oferta de Continue→

How to Use Video in Email Marketing
Estratégia, Inspiração, Sem categoria, Sem categoria @en 0

In our previous post, we’d talked about the different formats in which you can use a video in your emails. In this post, we’re going to look into the purpose and structure of video in email campaigns. We’ll take a look at different strategies for using video in email campaigns, and then we’ll explore how to structure these campaigns. Successful Strategies for Using Video in Email Marketing Campaigns Before you begin, you need to know the answers to questions such as – why do you Continue→

How to triple email list growth using proven offline email tactics
Estratégia, Sem categoria 0

Tired of using opt-in forms? Out of online strategies to grow your email list? Maybe you should consider looking for some offline tactics. Offline methods of growing an email list is equally important as online methods, and quite effective too. In this post, we’re going to talk about 5 extremely effective, tried-and-tested offline tactics to grow your email list. Read on! In-person Events Our friends at Umbler recently participated in the iMasters PHP Experience 2016 conference held in Sao Paulo, Brazil. They set up their Continue→

15 free tools to easily boost email and content marketing productivity
Design, Email marketing 101, Estratégia 1

New Year. New Habits. It’s that time of the year when most people review their career, their lives, reminisce the good times and think of ways to improve the coming year. It’s when most of us make our new year resolutions, new goals, new habits. At Mailee, we know that you’re doing great, but it can always be better. That’s why we’re always trying to make things better for you and we’ve decided to help you with your end of the year efforts. In this Continue→

Best Practices for Email Marketing
Design, Email marketing 101, Estratégia, Sem categoria 0

When it comes to email marketing, there are 9 factors that determine the success of your marketing campaigns. How do we know this? Because we’ve been around for a while, and with over 18k user accounts and several startup awards, we’ve learned a thing or two about email marketing. Since starting out in 2009 as a small-time startup, we’ve come a long way – we’ve made mistakes, learned from those, listened to our customers, implemented their feedback … all of which helped us grow from Continue→

Email Marketing Templates
Design, Estratégia 0

What are email templates? Email templates are nothing but the format in which you wish to display your email content to your audience. Which is why before we begin, let’s look at a basic email message, which could be: Text-only, which requires zero coding Advantages: Simple and easy to create; looks the same regardless of the email client in use; better accessibility appears more personalized Disadvantages: Too plain and cannot use colors or graphics for better branding; cannot use Call to Action buttons and need Continue→

This image lists the key concepts regarding email opt-ins.
Email marketing 101, Estratégia 0

Email Opt-Ins – What Are They? Opt-in is when someone subscribes to your email list voluntarily. For example, when a viewer visits your website and enters their email address, their email is now in your list. This is single opt-in. When you send an email link to the viewer asking them to confirm, you are employing a 2-step process to add a viewer’s email to your list. This is double opt-in. This type of marketing is called permission marketing. However, these aren’t the only ways Continue→

This image says how combining email with social media is the true recipe for success and creating maximum impact.
Estratégia 0

What is the ultimate objective of email marketing? Due to low costs, versatility and degree of personalization, email marketing is one of the most effective ways to increase your Return On Investment (ROI). Next question, what is the ultimate objective of social media? Although email marketing is great in itself, social media is what you need to spread the word as fast as possible. Why integrate email and social media? Simple, to have the best of both worlds! With social media, you can further define Continue→

This image summarizes the post and lists the 6 key steps to designing an effective newsletter.
Design, Estratégia 0

Newsflash: Email Newsletters are Back with a Bang! Few years ago, there were several posts proclaiming the death of email newsletters. Yet, now email newsletters are back in fashion. The truth is, they were never out of fashion. Why do you think this is the case? Email is a 40-year-old technology that is not going away for very good reasons — it’s the cockroach of the Internet. – Mr. Hirschhorn, the chief executive of the digital curator ReDef Think about it, the number of people Continue→