Design

Design, Email HTML, Estratégia, Sem categoria, Sem categoria @en 0

In our previous posts, we’ve discussed why you should be using video in your email marketing campaigns, as well as the different formats and strategies for the same. In this post, we’re going to see how to record, and publish videos. We’ll also be checking out the metrics that you need to capture to measure the success of your video. Let’s get started by seeing what are the different elements of recording a video that you need to consider. Recording Videos Recording a video is Continue→

Video in Email Marketing Campaigns
Design, Email HTML 1

Have you watched the Dove Real Beauty Sketches video? It sends a powerful message saying “you’re more beautiful than you think” by comparing two portraits of the same woman drawn by FBI-trained forensic artist Gil Zamora: one based on the descriptions given by the woman, and the other based on a stranger’s observations. A captivating video with a strong message, that engages you at an emotional level. The results? The video got more than 66 million total views, making it the most viral ad video Continue→

15 free tools to easily boost email and content marketing productivity
Design, Email marketing 101, Estratégia 1

New Year. New Habits. It’s that time of the year when most people review their career, their lives, reminisce the good times and think of ways to improve the coming year. It’s when most of us make our new year resolutions, new goals, new habits. At Mailee, we know that you’re doing great, but it can always be better. That’s why we’re always trying to make things better for you and we’ve decided to help you with your end of the year efforts. In this Continue→

24 Email Marketing Blogs to Be a Better Marketer
Design 0

It’s Black Friday! And to honor the tradition, here’s our way of thanking you, our dear lovely readers. For what would we be without you guys? That’s why we at Mailee have put together a comprehensive list of blogs that every email marketer should be reading! So go ahead and take a look. We sincerely hope you find these helpful. What’s more, to make it an easy read, we’ve divided into four categories – Digital marketing in general, Content, Email and Social Media Campaigns, and Continue→

Best Practices for Email Marketing
Design, Email marketing 101, Estratégia, Sem categoria 0

When it comes to email marketing, there are 9 factors that determine the success of your marketing campaigns. How do we know this? Because we’ve been around for a while, and with over 18k user accounts and several startup awards, we’ve learned a thing or two about email marketing. Since starting out in 2009 as a small-time startup, we’ve come a long way – we’ve made mistakes, learned from those, listened to our customers, implemented their feedback … all of which helped us grow from Continue→

Email Marketing Templates
Design, Estratégia 0

What are email templates? Email templates are nothing but the format in which you wish to display your email content to your audience. Which is why before we begin, let’s look at a basic email message, which could be: Text-only, which requires zero coding Advantages: Simple and easy to create; looks the same regardless of the email client in use; better accessibility appears more personalized Disadvantages: Too plain and cannot use colors or graphics for better branding; cannot use Call to Action buttons and need Continue→

This image summarizes the post and lists the 6 key steps to designing an effective newsletter.
Design, Estratégia 0

Newsflash: Email Newsletters are Back with a Bang! Few years ago, there were several posts proclaiming the death of email newsletters. Yet, now email newsletters are back in fashion. The truth is, they were never out of fashion. Why do you think this is the case? Email is a 40-year-old technology that is not going away for very good reasons — it’s the cockroach of the Internet. – Mr. Hirschhorn, the chief executive of the digital curator ReDef Think about it, the number of people Continue→

Exemplo email marketing newsletter Global Voices
Design, Estratégia, Recursos 2

Email marketing design is an important element that will determine the success of your email campaign. Think about it. Would you open a message which is displayed completely wrong in your screen or a message in which you can’t find important information because: a) there’s so much crammed content or b) there’s no relevant content? You wouldn’t, so why assume your audience would? We have gathered a few simple but effective design tips to take your email marketing to the next level. Trust us, you will Continue→