What’s in a Birthday? Everyone loves birthdays. You simply cannot go wrong with a relevant and meaningful birthday email campaign. In fact, a birthday email campaign is one of the classic low effort but high ROI strategies. Why? Because generally, people are inclined to spend more during their birthdays. Hence, they would be more open to purchasing what you have to offer. Don´t believe us? Take a look at the stats below (We are going to let the numbers do the talking). Gathering Birthday Information Continue