
Do’s and Dont’s of the Perfect Subject Line
Creating subject lines is not easy. It is just that so much depends on it: a big part of your audience will decide to open or your message or not based exclusively on the subject line. In fact, seven seconds is all you get to create a lasting first impression through your subject line. Bit of pressure, huh? That is why some specialists say you should spend 80% of your time crafting the subject line and 20% on the rest of your message. You don’t Continue→