Estratégia

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Estratégia 1

Creating subject lines is not easy. It is just that so much depends on it: a big part of your audience will decide to open or your message or not based exclusively on the subject line. In fact, seven seconds is all you get to create a lasting first impression through your subject line. Bit of pressure, huh? That is why some specialists say you should spend 80% of your time crafting the subject line and 20% on the rest of your message. You don’t Continue→

Estratégia 2

The use of video in email marketing is still considered one of the industry’s frontiers to be passed. On one hand, videos in email are considered a great strategy, something that is able to increase engagement and open rates, contributing to better camapaigns, but in other, the difficulty in creating and including videos in email creates a sense of  uncertainty on the real use of this resource. According to Email Monks, email messages that contain video have a 280% bigger ROI than text-and-image messages. So, Continue→

Design, Email HTML, Estratégia, Sem categoria, Sem categoria @en 0

In our previous posts, we’ve discussed why you should be using video in your email marketing campaigns, as well as the different formats and strategies for the same. In this post, we’re going to see how to record, and publish videos. We’ll also be checking out the metrics that you need to capture to measure the success of your video. Let’s get started by seeing what are the different elements of recording a video that you need to consider. Recording Videos Recording a video is Continue→

Estratégia 7

As we like to say here at Mailee.me, one of email marketing’s major advantages is its versatility. Email is a channel that allows several types of communication between a brand and its audience: from personalized and segmented sendings to promotional campaigns, birthday emails, and several other communications; you can do it all with email. Obviously each type of email marketing campaign has a different goal: newsletters are mostly frequent sendings that aim to inform and direct contacts to a site or blog; commercial emails highlight Continue→

Estratégia, Inspiração 0

What’s in a Birthday? Everyone loves birthdays. You simply cannot go wrong with a relevant and meaningful birthday email campaign. In fact, a birthday email campaign is one of the classic low effort but high ROI strategies. Why? Because generally, people are inclined to spend more during their birthdays. Hence, they would be more open to purchasing what you have to offer. Don´t believe us? Take a look at the stats below (We are going to let the numbers do the talking). Gathering Birthday Information Continue→

Estratégia 0

Um mecanismo personalizável, de baixo custo e sem restrições de alcance. O Email Marketing (EMM), um dos canais que mais cresce na área de marketing digital, apresenta-se como uma excelente ferramenta para empresas que desejam não apenas conquistar prospects, mas também aprimorar a relação com seu público. Para agências ou profissionais da área digital este player pode representar uma parte importante da pauta de ações publicitárias, principalmente quando integrado aos demais canais de comunicação de seus clientes. Muito além da geração de leads, o email Continue→

EMM 2015, Estratégia 2

It may seem a bit of over placing Email Marketing Mobile as a priority for 2015, as this is a subject that has been discussed for a long time. One may say that an email marketing program can no longer disregard the emails openings on mobile devices, so if you want to start with an email program this year, plan from the beginning to prioritize smaller screens, such as smartphones. If you still think that email marketing mobile isn’t all that. take a look at these numbers: Convinced? Continue→

EMM 2015, Estratégia 3

The current email marketing metrics in place that determine whether a message goes to the inbox or to the spam box contemplate not just the message content and IP reputation, but also something more personal – the level of engagement. The more your contacts interact with your messages, the more your message is important for the email service, and the greater preference it will have in the inbox. Let’s take a closer look at how the engagement in email marketing is an information that you should take into consideration when Continue→

Estratégia

log.mailee.me/holiday-email-marketing/ Call it the end of the year rush, this period preceding the holidays is a great time for retail, since sales tend to be up and ecommerce has several opportunities to sales and engagement. And you don’t even have to wait until December to see the opportunities rising, because holidays such as Thanksgiving and the special selling days that come after it, Black Friday and Cyber Monday, start bringing important returns to retail ventures. If your company is in for the Holidays, more than Continue→

Estratégia 3

  Besides the natural increase of volume in shopping until Christmas, some specific dates concentrate a greater amount of movement for shopping, especially ecommerce. The main one is Black Friday. This important retail date is gaining importance in Brazil, so we decided to explore this date and provide you with some tips to include email marketing in the marketing mix and improve your sales potential. Black Friday in Brazil The date Black Friday is a day originally celebrated in the US on Friday, the day after Continue→