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How to Use Video in Email Marketing
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In our previous post, we’d talked about the different formats in which you can use a video in your emails. In this post, we’re going to look into the purpose and structure of video in email campaigns. We’ll take a look at different strategies for using video in email campaigns, and then we’ll explore how to structure these campaigns. Successful Strategies for Using Video in Email Marketing Campaigns Before you begin, you need to know the answers to questions such as – why do you Continue→

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What’s in a Birthday? Everyone loves birthdays. You simply cannot go wrong with a relevant and meaningful birthday email campaign. In fact, a birthday email campaign is one of the classic low effort but high ROI strategies. Why? Because generally, people are inclined to spend more during their birthdays. Hence, they would be more open to purchasing what you have to offer. Don´t believe us? Take a look at the stats below (We are going to let the numbers do the talking). Gathering Birthday Information Continue→

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This week has been exciting for email marketers. The Email Evolution Conference, that took place in Miami during February 2-4 has gathered the great email and digital marketing minds to discuss email’s future. There were great discussions on important topics such as engagement and the importance of mobile email. We followed these amazing discussions on Twitter (follow us @maileeme) and selected a few of our favorite tweets: When a user reports something as Not Spam in Gmail it is heard loud and clear at Google. Continue→

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Email marketers are always trying to get their content seen, read, clicked, and shared. For this to happen, it is necessary to bring out your creative side and think about new ways to produce and send newsletters and email campaigns. The first rule of all email marketing content is: it should ALWAYS be relevant to your audience. But even if you got that part figured out, if the content you produce is pleasing your contacts, there are ways to innovate and think about different email Continue→