Sending quality email marketing may be tough. Here’s a few reasons why – email HTML is different from webpage HTML, each email client shows your design in different ways, images are blocked … the list goes on. It is definitely not a simple task, however, it is worth the effort. Investing in the quality of your email will bring you wonderful results: more clicks, more conversions, more forwards, and ultimately, greater engagement with your audience.

Getting noticed in the inbox is getting more and more difficult, and people who don’t improve the quality of their email campaigns are at risk of seeing another dreaded metric rise: the unsubscribes. I don’t want to sound apocalyptical, I’m just trying to make a point: you need to take care of and constantly update your email marketing. But don’t panic, we’ve selected a few email hacks to help you in this task.

1. Responsive Patterns

Now you have no excuse to delay implementing a responsive email strategy: the importance of mobile email is well known. The biggest difficulty in implementing responsive email design used to be the cost and time necessary to produce the code.  So let us introduce you to Responsive Email Pattern. This page was created by @BrianGraves and provides several responsive patterns that you can use for your templates. Each pattern comes with an explanation and a visual element.

2. Inline CSS

Inlining all of your CSS is a tiresome activity, we know, but it is essential to your email marketing. Some email clients, like Gmail, don’t show external styles because they fear it would interfere with theirs. This is why you have to use inline CSS, so that you can be sure your email marketing looks good to all of your customers.

Your template is all ready to be uploaded? Cheer up! We’ve got just the thing for you! Zurb has an inliner tool that will work on your existing HTML. Just click, paste and click again. Say goodbye to nightmarish CSS inlining!

3. HTML Buttons

Buttons are a great way to draw attention to a specific point on your message, such as your Call-to-Action. But you can’t, unfortunately, rely on images to be the central point of your message, because images can be blocked by several email clients. Litmus blog has a great post about this, with some tips and hacks to work around this  restriction. We have found – all thanks to Chexton user on GitHub – an example of an HTML button in which you can include links, as you can see below:

You can take a look at the code here.

So, how about using all of these cool email hacks for your next campaign? Access your Mailee.me account right now and start sending some classy emails.

Happy sendings!