David Meerman Scott coined the term newsjacking. It is the art of injecting your ideas into breaking news to get tons of media coverage for yourself. It got trending in contetn marketing after the Oreo commercial on the Superbowl.

How would you feel if we told you there is one strategy that could make your popularity and sales numbers go through the roof? Interested? Great! Today, we talk about newsjacking – the art of hijacking a trending topic and leveraging its popularity to boost yours. What is Newsjacking? In the words of David Meerman Scott, newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement. Take a look at Continue

What is the color of this dress, that broke the internet.

#TheDress has taken the internet world by storm. Unless you have been living under a rock, you must be all too familiar with the ruckus that #TheDress (it made the world go so crazy that it now has a Wikipedia page) has caused. Countless debates and discussions over the internet and social media still haven’t answered the question, what color is the dress? This story perfectly captures how we feel when someone poses the following question: What is the best time to send emails? Several marketing Continue

What’s in a Birthday? Everyone loves birthdays. You simply cannot go wrong with a relevant and meaningful birthday email campaign. In fact, a birthday email campaign is one of the classic low effort but high ROI strategies. Why? Because generally, people are inclined to spend more during their birthdays. Hence, they would be more open to purchasing what you have to offer. Don´t believe us? Take a look at the stats below (We are going to let the numbers do the talking). Gathering Birthday Information Continue

This week has been exciting for email marketers. The Email Evolution Conference, that took place in Miami during February 2-4 has gathered the great email and digital marketing minds to discuss email’s future. There were great discussions on important topics such as engagement and the importance of mobile email. We followed these amazing discussions on Twitter (follow us @maileeme) and selected a few of our favorite tweets: When a user reports something as Not Spam in Gmail it is heard loud and clear at Google. Continue