Download now the Subject Line Spreadsheet, the new free tool from Mailee to assess your email marketing campaign strategy.
Use this spreadsheet to help you think about the strategy of your sendings. Applying it is very simple. It is meant for you to list different possibilities of subject lines, and, later, analyze which ones got you better results.
The subject line is one of the most important factors in an email marketing campaign, if not the most important. We have talked about this before. And since everything in email marketing amounts to testing, we decided to make the lives of email marketers dealing with this challenge easier, through this tool.
How to Use the Spreadsheet
In the column to the left, you have the serial number of each row, so that you can easily identify the purpose of each subject line.
Next to the serial number column, you have space for defining the approach for each possibility. This is useful in understanding the main changes made in a subject line as compared to the others, and the various results for each of these changes. It may be something like “Descriptive”, “Cheerful”, “Promotional”, etc. Think of it as a hashtag.
Copy is the field for you to write your subject line. Unleash your creativity! Next to this, there is a field that automatically shows the number of characters in your copy. Some specialists recommend that the ideal length for this field is 60 characters, so that it can be viewed as a whole. However, research shows that the length per se doesn’t determine anything, and this varies according to your audience and industry. Anyways, our spreadsheet helps you notice the different possibilities at play and the results attained from each one. So, test and find out what works best for you!
Pay attention!These fields should be filled before sending. Because this is where you’ll plan what possibilities are to be tested. You can see all hypotheses organized before you, and compare the differences.
After sending a message, it is the time to fill the two ultimate columns (from the left). In the first column, you record how many opens were accounted for (in %), and in the next one, you insert how many clicks the message had (could be either numeric or in %). Remember that these numbers about your campaigns are very easy to find on Mailee. They’re available on the reports for each message as well as in Campaigns. Learn more about reports on Mailee here.
You can still insert an additional column on the right-hand side: conversions, to assess how each subject line reflected on the conversions of your site. It wasn’t originally included because it’s a field that changes a lot according your usage of email marketing. However, depending on your strategy and business, it is worth including.
Done! Just use your creativity, plan all the different approaches you can think of, and them use the spreadsheet to compare how each one of your subject lines fared.
So what are you waiting for?
Image: Flickr Ken’s Oven